Most marketers today are really not talking to Boomers!
Being in that demographic, I empathize with the observations in this article and wonder, why is this the case?
It probably comes from the fact that most marketing companies use online surveys to develop and support their assumptions; Boomers on the other hand do not spend much time filling in online surveys.
More creative ways have to be found to reach out to this demographic.
I think vast opportunities are being missed!….. What do you think?